Tyack Creative» Creative Business Consulting by Tyack Creative http://tyackcreative.com Creative Business Consulting Wed, 28 Oct 2009 16:55:04 +0000 http://wordpress.org/?v=2.8.5 en hourly 1 +40% In a Bad Economy! http://tyackcreative.com/archives/257 http://tyackcreative.com/archives/257#comments Fri, 13 Mar 2009 18:43:39 +0000 admin http://tyackcreative.com/?p=257 Well folks I’m pleased to announce that the last big campaign I worked on got one of my clients 40% more sales than the same event last year.  I was particularly pleased with this as we are right in the middle of the worst economic times in years!!!

Urban Sun Tanning was putting on their yearly anniversary event, this year was the 6th and we were going big.  By the time I started working with them we only had a few weeks to put it together to make it a success.  The strategy went something like this…  Give away free tanning all weekend and make a boat load of money.  Sound’s easy enough :)

We brainstormed all out options, focused or plan and got to work.  Below are all the pieces of our marketing plan, every one of them paid for them selves and brought in some great revenue!

Promo Cards

These were handed out in shop the week before the sale as well as passed out in the neighborhood by some promo gals we hired from Craigslist.  We managed to burn through 2500 of these.

Urban Sun 6th Anniversary Event Card Front Urban Sun 6th Anniversary Event Card Back

In house Ad

These were put up in each room and on the front counter for 1 week before the event.  Basically the same thing as the card.

Urban Sun 6th Annivesary In House Ad

Event Shirts

The staff wore these the week before the event.  Our promo girls wore them as well the only difference were theirs had printing on the front and the back.

Urban Sun 6th Annivesary Event Shirt

Urban Sun Staff

Human Directional Signs

We had a local sign shop fabricate us some sweet custom Human Directional Signs for the promo girls to advertise with.  These were out the entire weekend and yes they work well!

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(If your in SD and need a good sign printer please do contact me, these guys are good!)

Urban Sun Sign Girls

Event Menu

I put together this menu to feature the packages that Urban Sun wanted to specifically sell that weekend.

Urban Sun 6th Annivesary Shop Menu

Lotion Menu

To make lotion sales simple I put together this menu to let people quickly figure out what kind of upgrades to their packages they could get.  We also printed up hundreds of little red tags and hung them on the appropriate bottles.  The idea was, the more you spend on lotion the more upgrades you could get.

Urban Sun 6th Annivesary Lotion Sell Sheet

Contact Tyack Creative to get your own wicked awesome Marketing Campaign for your next event!

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]]> http://tyackcreative.com/archives/257/feed 1 James & Joseph http://tyackcreative.com/archives/123 http://tyackcreative.com/archives/123#comments Sun, 15 Feb 2009 17:16:30 +0000 admin http://tyackcreative.com/?p=123 James & Joseph is a premier Freedive, Spearfishing and Ship Chandlery shop in San Diego. They are reworking there image a bit and I was privileged enough to help them out!

Rip Card

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Tasty Shirts

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]]> http://tyackcreative.com/archives/123/feed 0 Sam Hart http://tyackcreative.com/archives/98 http://tyackcreative.com/archives/98#comments Sun, 15 Feb 2009 02:35:08 +0000 admin http://tyackcreative.com/?p=98 Sam Hart is a good friend of mine so naturally the good friends get the good stuff!  Here’s a few examples of concert posters and shirts I made.

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]]> http://tyackcreative.com/archives/98/feed 0 Creative Business Consulting http://tyackcreative.com/archives/80 http://tyackcreative.com/archives/80#comments Sun, 15 Feb 2009 02:05:47 +0000 admin http://tyackcreative.com/?p=80 You’re a small business and you work hard every day to keep things running their best.  You pay your bills, you treat your employees well, you have a great product, personality to boot and a million great ideas that keep you up at night!  The only problem is you’re too busy paying your bills, treating your employees well, selling your product and working with your customers to even know where to start let alone actually implement some of your ideas.  You know you need to hire a designer to make your materials look good but they always seem to flake or just leave you with a good looking piece that you have to get to the printer.  That’s where Tyack Creative comes in…

We bridge the gap between Ideas and Implementation!

Yes it’s consulting and yes it’s creative but our methods are so much more than typical!  Tyack Creative will work as your virtual marketing department to take your jobs from concept to completion.  Your doing business in a modern age and the same old tired techniques just aren’t as effective as they used to be.  Let Tyack Creative help you break away from the competition using modern and constantly changing methods.  You have a business to run, let us keep up with technology!

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]]> http://tyackcreative.com/archives/80/feed 1 Identity and Print Design http://tyackcreative.com/archives/42 http://tyackcreative.com/archives/42#comments Mon, 09 Feb 2009 04:10:49 +0000 admin http://tyackcreative.com/?p=42 Nothing entices potential clients more than the feeling of want.  Consumers will always spend more if a business can instill this in their customers.  Tyack Creative will analyze your potential client base, customize a print campaign and ultimately instill this feeling.  Ditch the tired templates and pre-packaged ad campaigns.  From Business Cards to Billboards, let’s create something that embodies your business and brings clients through your doors!

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