Tyack Creative» Creative Business Consulting by Tyack Creative http://tyackcreative.com Creative Business Consulting Wed, 28 Oct 2009 16:55:04 +0000 http://wordpress.org/?v=2.8.5 en hourly 1 +40% In a Bad Economy! http://tyackcreative.com/archives/257 http://tyackcreative.com/archives/257#comments Fri, 13 Mar 2009 18:43:39 +0000 admin http://tyackcreative.com/?p=257 Well folks I’m pleased to announce that the last big campaign I worked on got one of my clients 40% more sales than the same event last year.  I was particularly pleased with this as we are right in the middle of the worst economic times in years!!!

Urban Sun Tanning was putting on their yearly anniversary event, this year was the 6th and we were going big.  By the time I started working with them we only had a few weeks to put it together to make it a success.  The strategy went something like this…  Give away free tanning all weekend and make a boat load of money.  Sound’s easy enough :)

We brainstormed all out options, focused or plan and got to work.  Below are all the pieces of our marketing plan, every one of them paid for them selves and brought in some great revenue!

Promo Cards

These were handed out in shop the week before the sale as well as passed out in the neighborhood by some promo gals we hired from Craigslist.  We managed to burn through 2500 of these.

Urban Sun 6th Anniversary Event Card Front Urban Sun 6th Anniversary Event Card Back

In house Ad

These were put up in each room and on the front counter for 1 week before the event.  Basically the same thing as the card.

Urban Sun 6th Annivesary In House Ad

Event Shirts

The staff wore these the week before the event.  Our promo girls wore them as well the only difference were theirs had printing on the front and the back.

Urban Sun 6th Annivesary Event Shirt

Urban Sun Staff

Human Directional Signs

We had a local sign shop fabricate us some sweet custom Human Directional Signs for the promo girls to advertise with.  These were out the entire weekend and yes they work well!

human-directional-6th-ann-right

human-directional-6th-ann-left

(If your in SD and need a good sign printer please do contact me, these guys are good!)

Urban Sun Sign Girls

Event Menu

I put together this menu to feature the packages that Urban Sun wanted to specifically sell that weekend.

Urban Sun 6th Annivesary Shop Menu

Lotion Menu

To make lotion sales simple I put together this menu to let people quickly figure out what kind of upgrades to their packages they could get.  We also printed up hundreds of little red tags and hung them on the appropriate bottles.  The idea was, the more you spend on lotion the more upgrades you could get.

Urban Sun 6th Annivesary Lotion Sell Sheet

Contact Tyack Creative to get your own wicked awesome Marketing Campaign for your next event!

Related Posts

]]> http://tyackcreative.com/archives/257/feed 1 How do you Klean up La Quinta? http://tyackcreative.com/archives/251 http://tyackcreative.com/archives/251#comments Fri, 13 Mar 2009 17:25:33 +0000 admin http://tyackcreative.com/?p=251 One comforter at a time!

Ok Ok so it’s cheezy and sometimes I gag a little when I think that I actually put “Kleaning up La Quinta” but you know what, it’s going to work and I’m happy with that!  Seriously though, it’s katchy and klean, what more kould you want?

Sparklean Laundry Center is a start up in Indio (La Quinta) and was in desperate need of some simple insert for the local chamber.  Apparently there’s big business in comforters and the competition is fierce!  I thought this piece looked pretty dang good for what I had to work with, which was a picture of a comforter and a Katchy slogan…  Enjoy!

Sparklean Laundry Center Ad for La Quinta Chamber

Related Posts

]]> http://tyackcreative.com/archives/251/feed 0 New Ad for Urban Sun http://tyackcreative.com/archives/221 http://tyackcreative.com/archives/221#comments Thu, 26 Feb 2009 15:48:22 +0000 admin http://tyackcreative.com/?p=221 I did this ad for Urban Sun yesterday evening, this morning when I saw it again I was so stoked I decided to post it.  Sometimes you just get tired of looking at something your working on and you fear that it’s nominal.  You know it’s a good one when you come back the next day and go Ohhhhhhh…

Pretty sweet for a simple in house ad.  Enjoy!

phoenician-ad1

Related Posts

]]> http://tyackcreative.com/archives/221/feed 1 Welcome Urban Sun! http://tyackcreative.com/archives/143 http://tyackcreative.com/archives/143#comments Mon, 16 Feb 2009 23:13:47 +0000 admin http://tyackcreative.com/?p=143 Urban Sun is a VERY nice Salon in Rancho Bernardo (San Diego) with the latest in technology, a great location and wonderful staff.  The owner, Danielle, had tons of great ideas and had semi successfully implemented them during her last 5 years of business.  When she first opened she did what a lot of business owners do and turned to a template marketing company.  Five years later she was about ready to scratch her own eyes out having to look at it and was nearly desperate to get something fresh!

We decided to start with piece that everyone takes a peak or two at, the shop Menu.  I originally started with a female model for imagery then we changed gears mid stream and settled on vectorized models.  After a couple renditions we settled on this.

Urban Sun Shop Menu

It will live in a nice black Linen restaurant style Menu cover and the prices and packages will be updated every few months.  Everyone is very happy with it and it’s a huge step up from their previous menu.

Related Posts

]]> http://tyackcreative.com/archives/143/feed 0 Twisted Scissors http://tyackcreative.com/archives/131 http://tyackcreative.com/archives/131#comments Sun, 15 Feb 2009 18:55:09 +0000 admin http://tyackcreative.com/?p=131 Twisted Scissors is a local Salon with a good amount of spunk! They came to me looking for a new logo and image. We ended up creating a new logo, Business Cards, Menu and we have started on their website.

Logo Design

twisted-scissors-logo-large-500x306

Shop Menu

menu-outside-500x388

menu-inside-500x388

Business Cards

ts-card-front-500x300

ts-card-back-500x300

Web Design

ts-mock-up-1-500x428

Related Posts

]]> http://tyackcreative.com/archives/131/feed 0 Jr High Camp 08 http://tyackcreative.com/archives/113 http://tyackcreative.com/archives/113#comments Sun, 15 Feb 2009 16:51:13 +0000 admin http://tyackcreative.com/?p=113 This was the marketing piece I did for Indian Hills Jr High camp 2008.  I went for that nasty old “Trapper Keeper” look with a modern feel.

ihc_jrhigh08front-500x337

ihc_jrhigh08back-500x338

Related Posts

]]> http://tyackcreative.com/archives/113/feed 0 World Bridge Telecom http://tyackcreative.com/archives/91 http://tyackcreative.com/archives/91#comments Sun, 15 Feb 2009 02:27:35 +0000 admin http://tyackcreative.com/?p=91 World Bridge was a great example of utilizing mixed medians to develop a company image.  They had a pretty bad logo, a completely hacked website, nasty business cards and no marketing pieces.  Fortunately I was able to turn remedy this sad situation!

Logo Design – We wen’t through quite a few stages of logo design and ultimately settled on this guy.  One of there ideas was to branch off into different companies so having a flexible logo would be key.

World Bridge Telecom Logo

Web Design – This was the final mock up for the current site, this was the first of 2 designs I submitted and they loved it.

World Bridge Telecom Web

Brochure Design – This was a concept I put together for them, they loved it but ended up scrappping it (at least for now).

World Bridge Telecom Brochure Outisde

World Bridge Telecom Brochure Inside

Related Posts

]]> http://tyackcreative.com/archives/91/feed 0 Creative Business Consulting http://tyackcreative.com/archives/80 http://tyackcreative.com/archives/80#comments Sun, 15 Feb 2009 02:05:47 +0000 admin http://tyackcreative.com/?p=80 You’re a small business and you work hard every day to keep things running their best.  You pay your bills, you treat your employees well, you have a great product, personality to boot and a million great ideas that keep you up at night!  The only problem is you’re too busy paying your bills, treating your employees well, selling your product and working with your customers to even know where to start let alone actually implement some of your ideas.  You know you need to hire a designer to make your materials look good but they always seem to flake or just leave you with a good looking piece that you have to get to the printer.  That’s where Tyack Creative comes in…

We bridge the gap between Ideas and Implementation!

Yes it’s consulting and yes it’s creative but our methods are so much more than typical!  Tyack Creative will work as your virtual marketing department to take your jobs from concept to completion.  Your doing business in a modern age and the same old tired techniques just aren’t as effective as they used to be.  Let Tyack Creative help you break away from the competition using modern and constantly changing methods.  You have a business to run, let us keep up with technology!

Related Posts

]]> http://tyackcreative.com/archives/80/feed 1 Identity and Print Design http://tyackcreative.com/archives/42 http://tyackcreative.com/archives/42#comments Mon, 09 Feb 2009 04:10:49 +0000 admin http://tyackcreative.com/?p=42 Nothing entices potential clients more than the feeling of want.  Consumers will always spend more if a business can instill this in their customers.  Tyack Creative will analyze your potential client base, customize a print campaign and ultimately instill this feeling.  Ditch the tired templates and pre-packaged ad campaigns.  From Business Cards to Billboards, let’s create something that embodies your business and brings clients through your doors!

Related Posts

]]> http://tyackcreative.com/archives/42/feed 0