Tyack Creative» Creative Business Consulting by Tyack Creative

+40% In a Bad Economy!

admin — Fri, 13 Mar 2009 18:43:39 +0000

Well folks I’m pleased to announce that the last big campaign I worked on got one of my clients 40% more sales than the same event last year. I was particularly pleased with this as we are right in the middle of the worst economic times in years!!!

Urban Sun Tanning was putting on their yearly anniversary event, this year was the 6th and we were going big. By the time I started working with them we only had a few weeks to put it together to make it a success. The strategy went something like this… Give away free tanning all weekend and make a boat load of money. Sound’s easy enough

We brainstormed all out options, focused or plan and got to work. Below are all the pieces of our marketing plan, every one of them paid for them selves and brought in some great revenue!

Promo Cards

These were handed out in shop the week before the sale as well as passed out in the neighborhood by some promo gals we hired from Craigslist. We managed to burn through 2500 of these.

In house Ad

These were put up in each room and on the front counter for 1 week before the event. Basically the same thing as the card.

Event Shirts

The staff wore these the week before the event. Our promo girls wore them as well the only difference were theirs had printing on the front and the back.

Human Directional Signs

We had a local sign shop fabricate us some sweet custom Human Directional Signs for the promo girls to advertise with. These were out the entire weekend and yes they work well!

(If your in SD and need a good sign printer please do contact me, these guys are good!)

Event Menu

I put together this menu to feature the packages that Urban Sun wanted to specifically sell that weekend.

Lotion Menu

To make lotion sales simple I put together this menu to let people quickly figure out what kind of upgrades to their packages they could get. We also printed up hundreds of little red tags and hung them on the appropriate bottles. The idea was, the more you spend on lotion the more upgrades you could get.

Contact Tyack Creative to get your own wicked awesome Marketing Campaign for your next event!

How do you Klean up La Quinta?

admin — Fri, 13 Mar 2009 17:25:33 +0000

One comforter at a time!

Ok Ok so it’s cheezy and sometimes I gag a little when I think that I actually put “Kleaning up La Quinta” but you know what, it’s going to work and I’m happy with that! Seriously though, it’s katchy and klean, what more kould you want?

Sparklean Laundry Center is a start up in Indio (La Quinta) and was in desperate need of some simple insert for the local chamber. Apparently there’s big business in comforters and the competition is fierce! I thought this piece looked pretty dang good for what I had to work with, which was a picture of a comforter and a Katchy slogan… Enjoy!

Market your business in a tough economy

admin — Thu, 26 Feb 2009 03:46:05 +0000

Times are tough and all of our businesses are all feeling the squeeze. Customers are buying less and more hesitantly but we still need to pay the bills! Your first reaction as a business owner may be to pull back from marketing and tighten the belt. Not only is this a bad idea it could prove fatal to your business. I have spoken with two business owners recently who’s businesses are picking up due to competitors falling off the map. The truth of the matter is they remain in business because they are unflinchingly improvising and figuring out economical and innovative ways to market their business.

Focus your marketing plan.

Are you so focused on your target audience that you forget that your audience is comprised of people? That’s right your working with people! Put yourselves in their shoes, think to yourself… Would I be compelled to buy my product from looking at my latest ad or browsing my website? Would I be compelled to buy my product after seeing my place of business or interacting with my employees? Your audience is comprised of people, people who have are feeling the same finnancial pinch as the rest of us, people just like me and people just like you. What are you doing to make them comfortable enough to open their wallet? It’s time to take a hard look at all of our marketing plans and ask ourselves if our plan is focused on our customers, the people. Focus on the essentials, the bread and butter of your business.

I have made some major changes in my own business and I’m seeing a very good response from my efforts. Some of the ways I have gained more clients in a difficult time. #1 I lowered my rates. I know that the “gravy” will come around eventually, right now it’s time to focus on the bread and butter. #2 I changed my business plan. Instead of just doing freelance piece work for my clients I now offer them monthly packages where a client can reserve my time for whatever they need done. No nickle and dimeing just doing whatever is needed for one simple rate. #3 I focus on essentials. I make a concerted effort to talk clients out of project that won’t further their business even if it’s something they have done for their entire existence.

Zig when the competition Zags

Not only are we facing a tough economy but we are facing an ever changing and evolving standard for marketing. Thanks to the advent of the internet and the barrage of advertising we are all subjected to the same tired techniques just aren’t as effective. Are you using the same tired 3 fold brochure because you have a huge box of them in the store room? What’s the point of handing something to a potential client that they aren’t going to read and most likely throw away with the rest of the junk they get? It’s time to think differently, simplify your efforts and do something unique.

Take a look at Jack in The Box’s latest superbowl ad.

Instead of telling about how great their product is they simply do something lutacrist and throw up a simple sub site. That site was overloaded for hours on superwowl sunday. I’m sure they had a huge server and a great cashing system and it still took a dive becasue millions of people flooded it. They did something different, instantly established a huge fan base, then subjected them to a relitivley cheap youtube (Viral Marketing) ad campaign. The best part is the campaign is still going weeks later and they still have people checking in to get subjected to their products… I mean find out what’s going on with Jack. I wish I had thought of that

Get free marketing!

Hopefully you have heard of viral marketing and your already implementing campaigns of your own. Twitter, Facebook, Vimeo, Youtube, Social Bookmarking, Text Message Campaigns and many many others can be a huge help to your marketing efforts. Why wouldn’t you want your efforts to self replicate and spread like a virus? It’s a new age of raw and personal advertising. Let people know who you are and what you do in real time, don’t wait for them to come to your website, meet them where they are!

Please do contact me if you want to come up with your own genius campaigns!

Twisted Scissors

admin — Sun, 15 Feb 2009 18:55:09 +0000

Twisted Scissors is a local Salon with a good amount of spunk! They came to me looking for a new logo and image. We ended up creating a new logo, Business Cards, Menu and we have started on their website.

Logo Design

Shop Menu

Business Cards

Web Design

Jr High Camp 08

admin — Sun, 15 Feb 2009 16:51:13 +0000

This was the marketing piece I did for Indian Hills Jr High camp 2008. I went for that nasty old “Trapper Keeper” look with a modern feel.

Sound Technology Consultants

admin — Sun, 15 Feb 2009 16:44:53 +0000

Sound Technology Consultants came to me in need of just about everything! We redesigned their website, developed some nice marketing pieces as well as re designing their logo and business cards.

Web Re-Design. Their old website it was about 10 years out of date and in desperate need of a re model! We went through a couple revisions and came up with this. Techy, clean and functional, just the way they like it.

I was a little surprised to find that a reputable company like STC no longer had a decent version of their logo on file. We took the opportunity to do a little redesign and update their logo to something a bit more modern.

Like everything else their business cards were tired and needed freshening up.

Instead of going the tired route of a 3 fold brochure that no one will ever read we decided on a modern marketing piece for handing out at trade shows.

Creative Business Consulting

admin — Sun, 15 Feb 2009 02:05:47 +0000

You’re a small business and you work hard every day to keep things running their best. You pay your bills, you treat your employees well, you have a great product, personality to boot and a million great ideas that keep you up at night! The only problem is you’re too busy paying your bills, treating your employees well, selling your product and working with your customers to even know where to start let alone actually implement some of your ideas. You know you need to hire a designer to make your materials look good but they always seem to flake or just leave you with a good looking piece that you have to get to the printer. That’s where Tyack Creative comes in…

We bridge the gap between Ideas and Implementation!

Yes it’s consulting and yes it’s creative but our methods are so much more than typical! Tyack Creative will work as your virtual marketing department to take your jobs from concept to completion. Your doing business in a modern age and the same old tired techniques just aren’t as effective as they used to be. Let Tyack Creative help you break away from the competition using modern and constantly changing methods. You have a business to run, let us keep up with technology!

Identity and Print Design

admin — Mon, 09 Feb 2009 04:10:49 +0000

Nothing entices potential clients more than the feeling of want. Consumers will always spend more if a business can instill this in their customers. Tyack Creative will analyze your potential client base, customize a print campaign and ultimately instill this feeling. Ditch the tired templates and pre-packaged ad campaigns. From Business Cards to Billboards, let’s create something that embodies your business and brings clients through your doors!

Web Design

admin — Mon, 09 Feb 2009 04:02:29 +0000

Your website is your #1 tool for telling your potential clients who you are. If your site isn’t up to par you will loose potential clients! The first place people are going to look to find out more about your business is your website. Why risk loosing clients because of a tired site? Tyack Creative can help you design and develop a stunning and modern site with great Search Engine Optimization!

Tyack Creative» Creative Business Consulting by Tyack Creative

+40% In a Bad Economy!

Promo Cards

In house Ad

Event Shirts

Human Directional Signs

Event Menu

Lotion Menu

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