+40% In a Bad Economy!

admin — Fri, 13 Mar 2009 18:43:39 +0000

Well folks I’m pleased to announce that the last big campaign I worked on got one of my clients 40% more sales than the same event last year. I was particularly pleased with this as we are right in the middle of the worst economic times in years!!!

Urban Sun Tanning was putting on their yearly anniversary event, this year was the 6th and we were going big. By the time I started working with them we only had a few weeks to put it together to make it a success. The strategy went something like this… Give away free tanning all weekend and make a boat load of money. Sound’s easy enough

We brainstormed all out options, focused or plan and got to work. Below are all the pieces of our marketing plan, every one of them paid for them selves and brought in some great revenue!

Promo Cards

These were handed out in shop the week before the sale as well as passed out in the neighborhood by some promo gals we hired from Craigslist. We managed to burn through 2500 of these.

In house Ad

These were put up in each room and on the front counter for 1 week before the event. Basically the same thing as the card.

Event Shirts

The staff wore these the week before the event. Our promo girls wore them as well the only difference were theirs had printing on the front and the back.

Human Directional Signs

We had a local sign shop fabricate us some sweet custom Human Directional Signs for the promo girls to advertise with. These were out the entire weekend and yes they work well!

(If your in SD and need a good sign printer please do contact me, these guys are good!)

Event Menu

I put together this menu to feature the packages that Urban Sun wanted to specifically sell that weekend.

Lotion Menu

To make lotion sales simple I put together this menu to let people quickly figure out what kind of upgrades to their packages they could get. We also printed up hundreds of little red tags and hung them on the appropriate bottles. The idea was, the more you spend on lotion the more upgrades you could get.

Contact Tyack Creative to get your own wicked awesome Marketing Campaign for your next event!

I had a bad dream…

admin — Sat, 28 Feb 2009 16:25:45 +0000

Lately I have been working like mad on a big event coming up for Urban Sun Tanning Salon. I have put tons of energy into it and loved every second of it. We were waiting on an order of 2500 event cards that we had pushed through the printer without a proof to save time. Well the other night I woke up in the middle of a bad dream. I was dreaming that the cards had shown up and the color was all off and faded. That stressed me out pretty good and all I could do was watch the UPS tracking and wait. Sure enough the cards showed up and were perfect, no stress needed. The staff are stoked on them and will be handing them out all next week. Another great project no stress necessary!

Sorry for the crappy shot, I took it with the phone

Tyack Creative» Creative Business Consulting by Tyack Creative