+40% In a Bad Economy!
Well folks I’m pleased to announce that the last big campaign I worked on got one of my clients 40% more sales than the same event last year. I was particularly pleased with this as we are right in the middle of the worst economic times in years!!!
Urban Sun Tanning was putting on their yearly anniversary event, this year was the 6th and we were going big. By the time I started working with them we only had a few weeks to put it together to make it a success. The strategy went something like this… Give away free tanning all weekend and make a boat load of money. Sound’s easy enough 
We brainstormed all out options, focused or plan and got to work. Below are all the pieces of our marketing plan, every one of them paid for them selves and brought in some great revenue!
Promo Cards
These were handed out in shop the week before the sale as well as passed out in the neighborhood by some promo gals we hired from Craigslist. We managed to burn through 2500 of these.
In house Ad
These were put up in each room and on the front counter for 1 week before the event. Basically the same thing as the card.
Event Shirts
The staff wore these the week before the event. Our promo girls wore them as well the only difference were theirs had printing on the front and the back.
Human Directional Signs
We had a local sign shop fabricate us some sweet custom Human Directional Signs for the promo girls to advertise with. These were out the entire weekend and yes they work well!
(If your in SD and need a good sign printer please do contact me, these guys are good!)
Event Menu
I put together this menu to feature the packages that Urban Sun wanted to specifically sell that weekend.
Lotion Menu
To make lotion sales simple I put together this menu to let people quickly figure out what kind of upgrades to their packages they could get. We also printed up hundreds of little red tags and hung them on the appropriate bottles. The idea was, the more you spend on lotion the more upgrades you could get.
Contact Tyack Creative to get your own wicked awesome Marketing Campaign for your next event!
[...] This company shows great success with the use of human directional signs. [...]